Here, you’ll find work samples grouped by project type (with plenty of overlap—for most of my clients, I tackle many different project types over the months and years. I’m a long-term-relationship kind of creative.)
If there are specific sample types you’d like to see, or see more of, don’t hesitate to reach out. I’ve done it all … so it doesn’t all fit here.
BRANDING
Good branding can’t happen without great strategy. I always make sure the team is starting with a solid foundation and a clear understanding of its audience, value proposition, differentiators, values, and personality.
From there, we’re set up for years of successful projects together, building off the strong momentum we began with.
Click to view work and learn a bit about each project.
ADVERTISING
There are few things as satisfying as an ad campaign that checks all the boxes: highly creative yet strongly strategic. Copy that makes the viewer smile and nod. Design that makes an impression they won’t forget.
I’m fortunate enough to partner regularly with some of the best designers and art directors out there. So if you need more than copy, you’re in luck.
Click to view work and learn a bit about each project.
ARTICLES
Much of my editorial and blog writing has focused on the outdoor and travel/tourism industries, with a small sampling here. I’ve written extensively for Geartrade’s blog, RootsRated destination guides, Backcountry.com, Deer Valley Resort’s blog, Snowbird magazine, Downtown Salt Lake magazine, Ski City, Ski Utah, and the Utah Office of Tourism.
Upon request, I can share samples from the tech and B2B worlds, where I’ve also spent a lot of time ghost-writing, blogging, and creative-directing talented writers.
WEB CONTENT
When it comes to web content, I run a tight ship—I ensure we have a clear brand voice established, defined page-by-page messaging plan, a creative conceptual direction, a proper photo library to pull from, and design support to weave it all together visually.
I’ve written and strategized for massive corporate websites as well as small-business sites with just a few pages. So, if you’re new to the process, don’t worry. We’ll navigate it together.
Click to visit each site and have a look around.
STRATEGY
Reach out to discuss capabilities and review samples. Often, strategy is internal-facing and shouldn’t be posted publicly—and it usually lacks the curb appeal for digital display anyhow. It deserves to be talked through!