WHO YOU’RE WORKING WITH
It never gets old. Sixteen years into my career as a professional copywriter and creative director, I relish every chance to learn about new things, strategize, problem-solve, and weave disparate data points into stories with soul.
I’ve seen it all—small agency life, where every creative wears every hat, and the bustle of global mega-agencies where the competition is immense but the wins taste incredible.
Now, I spend every day collaborating with business owners, marketing directors, and agency leads who need some special firepower to make creative memorable, actionable, and remarkable.
Read on to learn how I can help you, what the process typically looks like, and who I’ve got on my all-star roster to pull in whenever needed. We’ve got this.
EDUCATION
I have a Master’s in British Literature from the University of Utah, which translates amazingly well to advertising and copywriting. Ads are metaphors; brands are fiction characters. A campaign is a story with a commercial application.
WORK
I cut my teeth as a copywriter at Backcountry.com, then graduated to Struck, an award-winning boutique agency. I eventually moved to McCann, where I worked on global powerhouse brands. Now a freelance CD, I spend a large portion of my time leading creative efforts at Right On, a sustainability-oriented agency, and spend the remainder of my time on projects I love.
PERSONAL & COMMUNITY
Outside work, I’m an athlete, mountain sports brand ambassador, educator, and mentor. I serve as VP of the Board of Directors for my favorite charity, Nuzzles & Co Pet Rescue and Adoption. I’m also heavily involved with the Utah Women’s Forum, a group furthering female leadership, activism, and progress in social justice.
COLLABORATORS & CO-CONSPIRATORS
The trusted specialists I bring in as needed to make projects shine. Need a photographer? Done. Need a brilliant art director? No prob. UX help? We thought you’d never ask!
-
JESS VICE
UX & STRATEGY
jessviceux.om
-
DAVID EMMITT
CREATIVE DIRECTION
davidemmitt.com
-
DANIELLE MORGAN
BRANDING & DESIGN
houseofdnm.co -
JON GELDER
CREATIVE DIRECTION & ART DIRECTION
orcakillercreative.com -
AUSTEN DIAMOND
PHOTOGRAPHY & VIDEOGRAPHY
austendiamond.com
-
ANNA COPELAND-RYNDERS
DESIGN & ILLUSTRATION
thewolfpress.bigcartel.com
A TIME-TESTED PROCESS
Here’s what a typical project looks like. Of course, we adjust and adapt depending on what what you need and what the timeline demands. Once we’ve established a working relationship, we can get future projects queued up on a cadence that works perfectly for you.
INITIAL CHAT
PROPOSAL CREATED
STRATEGY PHASE
COPY & DESIGN
REVISIONS
FINALIZATION
CELEBRATION
We’ll have an initial discovery discussion to assess your needs and make sure we align well.
You’ll receive a custom proposal with a flat fee estimate, timeline, and recommendations.
If needed, we’ll create foundational materials like brand strategy, content strategy, or creative briefs.
Here’s our favorite part: crafting copy and, as needed, bringing in a design partner to make it shine.
Typically we go through a couple rounds of revision in which we gather feedback and refine accordingly.
Everything goes through a final proofread and quality assurance once-over before publishing.
Pop the bubbly—we did it. Now, we can plot our next collaboration.
“Beth is the Swiss army knife of writers; she was a dream to work with on everything—ad taglines, website content, and blog content that could be used across our social and email platforms. Full of amazing ideas, Beth always delivered content on time. And if I was stuck on a campaign, she could help direct where to go next.
Our content-first marketing strategy relied heavily on the expertise of our writers to not only help our business grow and tell its story, but also to give us the adventure cred for our customers to trust our advice. With Beth’s expert wordsmith help, we had a growth rate of over 25% and an email open rate that averaged over 45%. I highly recommend Beth; she is my go-to contractor every time I have content needs. ”